Leadership
JIM BLAND - CO-FOUNDER & CO-CEO
Jim has over 30 years of experience in marketing, sales, and building distribution channels for products and services utilizing a tried and proven system of one-to-many channel distribution. During his career he has led the development of
numerous successful initiatives for companies such as Better Homes & Gardens, Service Master, AFLAC, Freedom Equity Group Insurance and more. Jim has served as member of the Board of Directors with Maryland Bank & Trust Company, a member of the President’s advisory Board of the AmeriSpec/Service Master franchise system, President of the Calvert Health Hospital System Foundation Board, and routinely provides counseling and speaking engagements for national companies seeking to improve their sales, marketing, and distribution metrics.
Jim and his wife Carla live on the Chesapeake Bay in Annapolis Maryland and enjoy time with his three children boating, fishing, and exploring all of the amenities the Bay offers.
CARL TOWNSEND - CO-FOUNDER & CO-CEO
Carl has spent many years as a driving force in faith-based marketing, helping many non-profits prosper and grow, developing both experience and a stellar reputation in the direct marketing industry. As president of InService Marketing Group for 34 years, then as CEO of Innovative Marketing and Data Solutions (IMADS) for the past five, Carl led companies servicing many DRTV companies, churches, foundations and other organizations, both religious and secular. Carl possesses highly specialized knowledge and channel management skills and has effectively penetrated and serviced the faith-based market, allowing key touch points for clients and their constituents through the internet, call centers, social media, digital media and events. Under Carl’s direction, InService held tens of thousands events over 20 years, amassing many millions of emails and more than 500 prism codes with hundreds of demographic, social graphic, psychographic and KP indicators.
Carl has also had extensive involvement in media with over 20 years working closely with Nielsen for icons such as Joel Olsteen, Billy Graham, Jerry Falwell, during which time he worked very closely with those entities that owned and managed content. These entities relied on Carl’s data to truly understand how shows should be rated with respect to response rates.
He has also promoted hundreds of films over the years and produced events for the US Army, NFL and NASCAR.